Mobile Commerce Hitting the Mainstream
The Washington Post reports that for years, mobile commerce has been hyped as the future of retail, even as American consumers have been slow to accept it. But at last week’s IBM’s National Retail Federation conference, the retail industry “attempted to show it is ready to dive headfirst into a wireless world.”
Over the past few years, retail outlets have used text messaging campaigns to notify subscribers of sales and other promotions. But now retailers are experimenting with other methods, such as wireless virtual coupons distributed by vendors such as Cellfire,
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