Mobile App Roundup: Android, UDIDs, Draw Something clones, Deer Hunter and ODIN

50 percent of U.S. smartphones are Androids -- According to ComScore’s latest mobile subscriber report, Google’s Android is now the most popular platform with 50.1 percent market share, up from the 46.9 percent it held in November. iOS was second with 30.2 percent, up from 28.7 percent. RIM and Microsoft declined to 13.4 percent and 3.9 percent, respectively. ODIN looking to set new UDID replacement standard -- Following Apple’s move to begin rejecting apps that use UDIDs to track users, mobile advertising companies Velti, Jumptap, RadiumOne, MdotM, StrikeAd, Smaato, Adfonic and SAY Media are teaming up to create a focus group called ODIN. According to TechCrunch, the companies are hoping push the mobile advertising industry to quickly decide on a UDID replacement. The group currently favors using a secure, hashed version of the iOS MAC address. Zynga’s Draw Something cloned in China -- With the blockbuster success of Draw Something, its not surprising others are looking to get in on the social-Pictionary action. According to Tech in Asia, the game has been cloned in China by Tencent as Guess What and MelonZone as Draw I Guess. Diamond Dash hits 11 million downloads -- The iOS version of Wooga’s Diamond Dash has been downloaded 11 million times in four months. 64 percent of iOS players log in with Facebook. Angry Birds coming to the small screen -- Rovio has revealed it is working on an Angry Birds animated series. Each of the 52 episodes will be about three minutes long, according to VentureBeat. Indie hits coming and going from iOS -- Indie games are crossing to and from mobile. Team Meat is working on a brand-new iOS version of punishingly difficult platformer Super Meat Boy, and Canadian studio Capy Games is bringing its award winning iOS game, Superbrothers: Sword & Sworcery EP to the PC via Steam. Glu Mobile buys Deer Hunter brand -- Glu Mobile has bought the trademark to Deer Hunter from Atari. Glu has been releasing mobile Deer Hunter apps for seven years, earning more than $21 million in revenue from the brand. Windows Phone Marketplace up to 80,000 apps -- All About Windows Phone reports that the Windows Phone Marketplace now has 80,000 apps, some of which may have been directly financed by Microsoft itself, according to the New York Times. Latest version of Android OS only on 2.9 percent of Android devices -- According to the latest update from Google’s Android developer platform data, Android 4.0 -- aka Ice Cream Sandwich -- is installed on just 2.9 percent of Android devices. The most popular Android OS is still 2.3, aka, Gingerbread, with a 63.7 percent market share. Flurry ditches UDID in latest SDK, adds more features -- Flurry has updated its iOS SDK to version 3.1.0. According to the Flurry blog, the SDK no longer collects the iOS UDID. The company has also added Funnels, Alerts and Custom Dashboards to its iOS, Android, HTML5, BlackBerry and JavaME analytics products. Halfbrick gets in on GetJar Gold -- Halfbrick is the latest developer to integrate GetJar’s GetJar Gold virtual currency. The currency, which is only available in GetJar’s independent Android app store, is based off advertising, but players can use the currency to purchase premium in-game items. Kontagent adds new data mining tools -- Kontagent has launched a new kSuite DataMine platform. The cloud-hosted tool allows developers to create detailed, custom queries in order to mine user data. Samsung launching own mobile ad network -- Samsung is partnering with OpenX Technologies to create its own mobile advertising network, reports the Wall Street Journal. The as-yet-unnamed network will launch in the second half of the year. [Funding] The Tap Lab untaps $550,000 -- Cambridge-based The Tap Lap has raised $550,000 in investment funds to work on location based games and its own location-based game engine. [Launch] MocoSpace debuts HTML-based True Night -- HTML5 gaming platform MocoSpace has launched its thirty third HTML5 game, the vampire themed True Night. It was developed by New Game Town.

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Mobile App Roundup: Android, UDIDs, Draw Something clones, Deer Hunter and ODIN

Kathleen De Vere

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Kathleen De Vere