Developers Can Skip Process Of Registering Apps With Facebook When Creating Mobile App Install Ads

Facebook’s advertising-simplification process is running at full throttle, as the social network followed up its announcement earlier Wednesday of updates to reports from its Ads Manager by introducing a way for application developers to bypass the process of registering their apps with Facebook before creating mobile app install ads.

Facebook’s advertising-simplification process is running at full throttle, as the social network followed up its announcement earlier Wednesday of updates to reports from its Ads Manager by introducing a way for application developers to bypass the process of registering their apps with Facebook before creating mobile app install ads.

Developers can now enter the links to their apps’ listings in Apple’s App Store or Google Play, rather than registering their apps with Facebook.

They can then customize their ads by adding titles and creative, choose their target audiences, and set their budgets, and their campaigns are set to go.

Facebook said in its tutorial for developers on mobile app install ads:

You can now get your mobile app install ad up and running very easily by copying and pasting your app’s Google Play or Apple App Store URL into the ads create tool.

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