Mobile analytics company Mobidia studies mobile shopping habits through 2013

A new report from mobile analytics company Mobidia and Yankee Group has analyzed mobile shopping over the course of 2013 and the recent holiday shopping season. The report shows 90 percent of consumers are interested in mobile coupons and shopping, with up to 66 percent of ‘advanced’ mobile consumers using their shopping apps to receive coupons, check product reviews, receive text offers, respond to daily deals and more.

The report examined the 11-month average usage rates for 80 popular shopping apps across both Android and iOS, including apps from both brick-and-mortar and online retailers, as well as social shopping and deals apps and payment vendors.