Mobile Ads in Q1: Advertisers Paying More, Seeking Direct Response
Mobile advertising on Facebook and Twitter has grown significantly in the past year, as a new report by Ampush shows a 160 percent year-over-year growth in mobile ad spend.
Mobile advertising on Facebook and Twitter has grown significantly in the past year, as a new report by Ampush shows a 160 percent year-over-year growth in mobile ad spend.
Ampush is a Facebook Marketing Partner and Twitter Marketing Platform Partner. Among Ampush clients, mobile ad spend on Facebook and Twitter took a slight as-expected dip from Q4 2014, but is up significantly from Q1 2014.
Matt Collins, vice president of marketing at Ampush, discussed the Q1 report with SocialTimes:
Ampush’s Q1 highlights show that more than just game developers are discovering the power of performance marketing on Facebook and Twitter.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in