Mobile Ads Drive Jaguar WAP Site Visits

Need proof that mobile advertising really works? On Monday, ad-funded mobile game network Greystripe released numbers showing the success of a campaign it ran for New Line Cinema’s “The Golden Compass” in November.

Yesterday, Mobile Entertainment ran an article saying that Jaguar’s mobile ad campaign, which has been running since November in the US, has delivered more than 85,000 unique visitors to the luxury carmaker’s WAP site. So far, the campaign promoting the new Jaguar XF has seen 15 million impressions.

While

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in