The desktop Web wasn’t the only channel to see display ad demand and rates increase over Black Friday and Cyber Monday. Mobile banners also received a boost that has yet to ebb.
On Black Friday mobile ads’ effective cost-per-thousand-impressions hit 76 cents, up from 68 cents the week prior, according to mobile ad exchange MoPub. Rates hit 82 cents the following day before settling at 71 cents on Cyber Monday then inching up again to 74 cents last week.
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