With smartphone-browsing consumers riding shotgun to parks and beaches—while the driver, hopefully, focuses on the road—during these summer months, gasoline and convenience store brands might want to crank up their mobile ad budgets. Eighty-five percent of digital searches in the gas/convenience retail category takes place on smartphones, per research conducted by Nielsen and commissioned by tech firms xAd and Telmetrics.
The report, which is being released on Tuesday, also found that two-thirds of gas/convenience shoppers use their mobile device as their primary research tool for all digitally-based buying decisions.
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