Mobile a Key Strategy for Hearst Digital Media
Mobile Marketer spoke with Sophia Stuart, director of mobile at Hearst Digital Media about the publisher’s mobile strategy. So far, Hearst has mobile editions for nine magazines including Cosmopolitan, Esquire, Good Housekeeping, House Beautiful, Marie Claire, Redbook, Seventeen and Cosmo Girl.
Stuart told Mobile Marketer that Hearst’s tagline for its mobile sites is “I had no idea my phone could do that,” because that’s what the publisher hears most often when it demo’s the mobile editions.
Hearst
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