Remember the long-awaited mobile boom? Well, it’s here, and it’s a headache.
It was a banner year for mobile traffic (Google alone drew over 100 million unique visitors last September, per comScore) and mobile ad spending, with publishers raking in more than $4 billion in 2012, per eMarketer.
But all that increased consumption and pressure to spend on mobile is a problem as low-engagement mobile ads generate lower CPMs, making it hard for publishers to cash in on their newfound
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