MLG, Doritos to Look for New Gamer Talent With Deal
Major League Gaming has signed a multi-year, seven-figure partnership with Doritos to create a new competitive franchise for the upstart sports league.
Starting in 2010, MLG will launch a skills competition aimed at discovering up-and-coming talent from the competitive videogame arena. According to MLG president and CEO Matthew Bromberg, the new competition is being modeled after the National Football League’s Scouting Combine, which precedes the league’s college draft.
Like the NFL version, MLG’s new annual event will hopefully provide a formal mechanism for new professional gamers to break in.
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