Mixx Launches Sifter Ad Tool

Fast-growing social news site Mixx.com has launched Sifter, a new tool which provides advertisers with the ability to pre-test creative placements before rolling out larger campaigns.

The 18-month-old site, which is often compared to Digg, enables users to consume content from a variety of publishers in one place by establishing a profile detailing their interests. Theoretically, Mixx users are also introduced to relevant content based on the recommendations of other like-minded users.

With Mixx Sifter, the site has organized a group of 2,000 of its most active and vocal users, who have agreed to provide real-time feedback on select ads.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in