Mixpo Marks the Xspot for Local TV Ads to Go Online
Targeting what it sees as an under-served local advertising market, online video ad technology company Mixpo today unveiled Mixpo for Agencies, designed to extend local television ad campaigns to the Web through interactive video display ads called Xspots.
“There is a tremendous opportunity for TV advertisers to extend their local spot and cable strategies and creative to the Web,” Anupam Gupta, president and CEO of Mixpo, said in a prepared statement.
The hurdle, Gupta said in an interview this week with WebNewser, has been cost and complexity.
“Rich media on the local level isn’t happening today because it’s complex and ridiculously expensive,” he said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in