Romney is Butt of Late Night, Study Finds

No wonder GOP presidential hopeful Mitt Romney avoids late night talk shows. The Center for Media and Public Affairs at George Mason University has a new study out today that reveals that late night talk show hosts hit Mitt more than just about all Democrats combined since the party nominating conventions.

From Aug. 27 to Oct. 3, 2012, the Center analyzed targets of jokes about public figures in the opening monologues of the highest rated late night talk show hosts — Jay Leno, David Letterman, Craig Ferguson and Jimmy Fallon.

CMPA

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in