Mitch Lowe: 'The Business is Changing in Favor of Netflix'
You may not have heard of Mitch Lowe, but you’ve almost certainly used one of his products. As the co-founder of Netflix and former president of Redbox, Lowe has been instrumental in revitalizing the movie rental industry.
Lowe’s first creation was the Video Droid, an early movie rental machine back in the 80s. He sold it to a Japanese company and started opening video rental stores (back when those were still profitable). After sensing the switch to online content, he and Marc Randolph came up with the idea for Netflix.
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