Miramax's Multi-Title Movie Rental Facebook App: A Model for Content Owners

Miramax film studios released a multi-title movie rental app this week that lets users stream any of 20 films for 48 hours in exchange for 30 Facebook Credits. Users can also earn behind the scenes clips by assigning friend’s to roles in films via wall posts.

The Miramax eXperience app, powered by Ooyala’s video technology, lacks some of the advanced social features such as timed comments and scene sharing found in Milyoni’s film rental app. However, the destination app is special because it aggregates a catalog of films rather than only serving one, and could become a model copied by other content owners including TV networks and record labels as well as other film studios.

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