STUDY: Mobile, Facebook Played Key Roles In Holiday Shopping
Facebook Chief Operating Officer Sheryl Sandberg mentioned a Millward Brown Digital study during the social network’s fourth-quarter earnings call Wednesday, and the full results of the study were released in a Facebook for Business post Friday.
Facebook Chief Operating Officer Sheryl Sandberg mentioned a Millward Brown Digital study during the social network’s fourth-quarter earnings call Wednesday, and the full results of the study were released in a Facebook for Business post Friday.
The study of about 500 Facebook users during the 2013 holiday shopping period, defined as Nov. 28 through Dec. 25, examined the role of mobile generally and Facebook specifically before, during, and after shopping. Millward Brown Digital’s findings were:
BEFORE: Shoppers start with a plan but are open to discovery.
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