Video isn’t going away anytime soon, as major social networks such as Facebook and Twitter have embraced the format. You know who else loves video? Millennials, according to the latest findings from Animoto. The company studied the video and social media consumption habits of this volatile group.
Brad Jefferson, CEO and co-founder of Animoto, discussed the study (of 1,051 consumers) in a press release:
There are 80 million millennials in the U.S. alone and their craving for online video as a preferred communication channel is growing. Video is an effective way for businesses to share their brand voice and story. With accessible video creation tools and platforms, companies of any size can create professional-grade videos to reach the millennial audience and increase business.
Millennials aren’t just watching cat videos, but using video to help with the purchasing process. Compared to Baby Boomers, Animoto found that Millennials are 150 percent more likely to comparison shop with video while in-store and 146 percent more likely to watch a video on a company’s website while shopping online.
Additionally, Millennials are 264 percent more likely to share videos about a product, service or company while shopping online than Baby Boomers.
Other key findings:
- 76 percent of millennials surveyed follow companies on YouTube
- Nearly half of millennials (47 percent) follow companies or brands on Twitter
- 45 percent of millennials prefer to watch video on their mobile device rather than on a laptop or desktop
- Four in 10 millennials (42 percent) follow companies or brands on Instagram
- 48 percent of millennials surveyed only watch videos on their mobile device
Top image courtesy of Shutterstock.