Millennials Are Hugely Influential Among Peers on Social Media

Millennials may not be a monolith, but they are more active on social media than any other demographic and value each others' opinions very highly.

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The millennial generation might be a complex demographic, they are growing up and have increasingly more buying power. Data from ShareThis we shows us just how much influence millennials have with each other when it comes to social shopping.

While the generation as a whole is diverse, there are a lot of unifying factors when it comes to how they shop online. Twenty-five percent of millennials share online shopping content to their social networks; a rate of nearly four times that of the average user.

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