Millennials Are a More Complex Demographic Than We Realize

New data from ShareThis demonstrates how nuanced the millennial generation is -- and why they're both a marketer's dream and a challenge.

Though they don’t get enough credit for it, the millennial generation is more complex than most seem to realize. Despite the common misconception that they’re “disaffiliated,” ShareThis data indicates that millennials are more engaged with politics online that any other generation. Their data also demonstrates just how nuanced the demographic is.

The current definition of a millennial is someone “born sometime between the early 80’s and late 90’s,” according to ShareThis. This doesn’t give us nearly enough insight into a complex and diverse group.

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