Millennial Investors More Focused on CSR as a Value Indicator

Ever had trouble convincing your clients of the value of CSR efforts? We’re guessing the answer to that question is “yes” because, in most cases, businesses judge the importance of public sentiment on the degree to which it influences investor relations.

We found a recent piece in The Guardian encouraging in that regard, however: as the average age of the investor class goes down, its interest in CSR and “profit with purpose” goes up.

As writer/former Goldman Sachs analyst Michael Sidgmore puts it, “The next wave of investing is being shaped by generational shifts in money, mentalities, and manpower.”

What