Did you know that by the year 2020 millennials will control more than $1.4 trillion in spending power?
So how do you reach them?
Almost two-thirds (62 percent) of millennials say that online content makes them feel more connected to a brand, but only 32 percent find today’s brand communications helpful.
So you have to try a little harder.
64 percent of millennials respond positively to content that is tailored to their cultural interests, and about one-third (31 percent) say that they are more likely to buy from a brand if it delivers interesting content that teaches them something.
Two in five millennials will abandon content if it’s too long, and 70 precent say that their main reason for sharing content is that it makes them laugh.
Check the visual below for an absolute wealth of statistics, facts and figures that will help your brand connect with millennials, which comes courtesy of NewsCred.