Middle-Aged Man Buys Himself an Agency for Christmas
What do successful men with decades of experience in their fields buy for themselves as mortality creeps ever closer? Some buy sports cars; some buy motorcycles and matching leather jackets; some donate millions to charity; some “buy” newer, younger wives.
Chinese mega-investor Oscar Zhao just bought 80-something percent of London digital agency We Are Social, and Richard Edelman deemed the event important enough to rank it #3 on his 10 most important events of the year list this week.
OK, but why?
First of all, Zhao is the founder of Blue Focus, the largest agency in China—and he’s clearly looking to expand his outsized influence on the “third largest PR market in the world.”
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