Microsoft's Marketing Totally Backfired When CNN Used Its Devices as iPad Stands

Not quite ready for its close-up

Microsoft's Surface Pro 3 had a bad election night on CNN when the on-air talent used the device to prop up their iPads. Microsoft was a CNN partner as the results poured in, but any positive marketing spin thoroughly backfired, with the tablet relegated to a kickstand for its biggest rival.

The journalists calling election results mostly tapped away on their personal iPads while the Surface Pro gadgets sat idly by, Gizmodo noted. Microsoft was tied into election night coverage by powering some of the action through the Bing search engine and Internet Explorer.

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