If you're like a lot of commuters these days, you're glued to your smartphone while sitting at a bus stop. So, how do advertisers get your attention? Microsoft, for one, is turning boring bus shelters into souped-up digital ads.
The company decked out three bus stops in San Francisco, London and Melbourne (with the help of Clear Channel Outdoor, Empowering Media and Grand Visual) to promote its new shooter game Sunset Overdrive.
The ads look like normal digital screens from afar, but when you get closer, they use augmented reality to make passersby feel like they're in the game.
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