Microsoft Tells Advertisers It's Committed to Content With Xbox Shows

Interactive key to viewing

Microsoft’s Xbox studio arm is getting ready to churn out shows. The company rolled out a lineup of new entertainment projects at today’s NewFronts presentation to pitch the ad world on the offerings.

“Our commitment to advertising is clear,” said Stephen Kim, vp for global agencies and accounts.

Microsoft's Xbox Entertainment Studios showed off some intriguing interactive features for upcoming shows that give viewers more ways to connect with each other and the content. One short film called Possibilia lets viewers choose how the narrative—in this case a story about a couple's break-up—progresses with ever-expanding options of alternate scenes.

Xbox Entertainment Studios is where premium quality content meets cutting edge technology,” Kim said on stage at the James Farley Post Office in Manhattan, where hundreds of industry players attended Microsoft’s third NewFronts event. Comedian

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