Microsoft Licenses Jinni’s Semantic Video Search Technology…But What Will They Use It For?

Today Jinni, taste-and-mood based discovery engine for TV and movies, has announced that Microsoft has licensed their semantic video discovery technology.  Jinni’s technology is a one-of-a-kind service that allows viewers to easily find content according to mood, plot, style and more and now Microsoft has access to the technology as well.  But what will they be using it for?  Only time will tell…

CEO and Co-founder of Jinni, Yossi Glick, says, “Microsoft’s choice to license the Jinni video discovery solution further validates our unique semantic technology and holistic approach to entertainment discovery.