Microsoft Integrates More Facebook Data Into Bing
Partnership is a "competitive advantage" over Google
Microsoft said that it plans to increase use of Facebook data within Bing search results, according to The Wall Street Journal. The two companies are strengthening ties as they continue to fend off common enemy Google, which is trying to improve its social media offerings.
Both Google and Bing have been attempting to use “social signals”—information derived from searchers’ online social networks—to produce more relevant search results. These social signals, which include endorsements of news articles, movies, and anything else that could garner user opinions, are being used to rank search results now that traditional ranking methods are being more easily manipulated by sites.
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