Microsoft Hopes to Sour Holiday Shoppers on Google's Paid Product Listings

Microsoft, hoping to gain traction for its Bing search engine by souring holiday shoppers against Google's new paid listings in that company's Shopping search, launched an aggressive 'Don't Get Scroogled' campaign today.

Microsoft, hoping to gain traction for its Bing search engine by souring holiday shoppers against Google’s new paid listings in that company’s Shopping search, launched an aggressive ‘Don’t Get Scroogled’ campaign today.

The campaign features its own website, scroogled.com, with Scroogled in large print and signature Google colors across the page.

The campaign alleges that Google reneged on its early promises to provide unbiased search results when it changed its Shopping search results to paid advertisements. The changeover was finalized for U.S.

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