Microsoft Goes Social to Push E-Mail, IM
NEW YORK Microsoft has kicked off a monthlong campaign to promote its e-mail and instant messaging products through a blend of social activism and social media.
As a continuation of its 18-month-old “I’m Initiative” that gives money to charities of users’ choice for employing Microsoft’s Live instant messenger and Hotmail e-mail, the company has created a blog with a series of Web videos centered around a fictitious spokesman who aims to stay awake for 30 days in an attempt to make as much money as possible for good causes.
Microsoft
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