Microsoft may or may not be dropping upwards of $1 billion to promote its latest operating system Windows 8, and now the company’s announcing that 30 brands have agreed to drop their own dollars to run the OS’ new in-app ads.
Microsoft offered a peek at what “Windows 8 Ads in Apps” would look like soon after the company announced its Surface tablet in June. The interactive display ads can feature image galleries or video players and run within Microsoft’s own apps such as Bing, Xbox or Skype as well as apps created by third-party developers.
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