Microsoft Advertising Debuts
REDMOND, WASH. Microsoft has long worked to convince skeptics of its commitment to the advertising business.
Now, the company has formed Microsoft Advertising, a new brand identity that encompasses the growing list of products and tools it offers advertisers and publishers.
Microsoft announced the new brand on Tuesday at advance08, its annual gathering of brands and agency executives being held this week at its Redmond, Wash., campus. The Microsoft Advertising brand, which will be pushed by the company’s advertiser and publisher solutions (APS) group, includes the ad serving tool Atlas, the ad exchange AdECN, the ad platform adCenter and the in-game ad firm Massive.
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