Michelin Man Looking To Gain Traction On Facebook
Tire manufacturer Michelin has enlisted ad agency, TBWA, to help create a new Facebook campaign around the venerable Michelin Man. The company is initially focusing on the US market, with plans to expand worldwide into more than 50 countries.
TBWA was tasked with creating a new campaign centered around the new Michelin slogan, “The right rite changes everything.” There is also an apparent push to create a new image for the beloved mascot, and it seems that it may have something to do with creating a super hero persona.
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