Michael Wolff: NY Times Should Buy CNN
Michael Wolff has an interesting take on who/what should buy CNN should it ever be up for sale: The New York Times. Well, Wolff wrote that the “most obvious buyer is CBS,” but his runner-up is the Gray Lady.
Before you laugh this off, it’s actually an interesting idea. Wolff says the partnership would benefit both brands. The Times would gain the much needed ad dollars that come with TV. Meanwhile, CNN will finally be seen as a respectable news company if it has to maintain the standards set by the Times.
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