Michael Vick Really Is Talking to PETA
Michael Vick, Atlanta Falcons star and dogfighting enabler is talking to PETA about doing some spokes-work for the publicity savvy organization, 19-months after the story broke.
AdAge has what little details are available, confirms with PETA that Vick’s unnamed image handlers are involved. Richard Levick of Levick Strategic Communications, and Drew Kerr of Four Corners are the PR people the trade called upon to comment on the strategy.
I agree with most of it except that PETA has PR “problems”.
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