Facebook Gets MIC To Cease Poking Action Figure

Barely five days after offering for sale an action figure resembling Facebook Chief Executive Officer Mark Zuckerberg, Made In China has ceased and desisted.

Told you so: When Made In China debuted an action figure that looked like Mark Zuckerberg but didn’t bear his name nor the name of his company in any of the accompanying text, we’d conjectured that was a deliberate legal maneuver. So we’re not surprised to see that just five days later, MIC has had to apologize to the social network, in response to a legal threat.

Apparently, a law firm in Beijing sent a cease-and-desist letter to MIC, which makes sense given that a legal threat from the U.S. wouldn’t have had the same effect — international lawyers say it’s nearly impossible to file an overseas lawsuit.

MIC posted a blog entry explaining why the company has to stop selling the action figures — which we’d found overpriced at $69.90 including tax. The post includes excerpts from the cease-and-desist letter, along with a question as to whether Facebook has registered its trademarks in China.

That seems to defy the otherwise apologetic tone that this overseas startup would benefit from, given the size of the social network’s legal budget. We suggest MIC post more stuff like this:

MIC Gadget hereby apologizes to Mr. Mark Zuckerberg, Facebook.Inc, and their Beijing law firm for any inconvenience caused. MIC Gadget hereby clarifies that all of its editors and writers have NO relationship with Mr. Mark Zuckerberg and FACEBOOK in business and/or in law. MIC Gadget had only produced 300 Poking Inventor action figures, and there are no more stock on our hands. The figurine is discontinued, and will not appear on Earth anymore. Upon Facebook’s request, we will stop the marketing and sale of the figurine.

Readers, what do you think about how MIC responded to Facebook’s law firm in Beijing?