News On Paper Towels? Yeah, It's A Thing Now

Like a throw back to the days of ripping the latest headlines off the wire, one newspaper in Mexico has come up with a fun and unexpected way to put the paper back in newspaper — with paper towels!

Check out this video from agency FCB Mexico about the fun campaign by free newspaper Más por Más, which according to the video literally prints the latest headlines ON paper towels as they come out of the dispenser.

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