News On Paper Towels? Yeah, It’s A Thing Now

Like a throw back to the days of ripping the latest headlines off the wire, one newspaper in Mexico has come up with a fun and unexpected way to put the paper back in newspaper — with paper towels!

Check out this video from agency FCB Mexico about the fun campaign by free newspaper Más por Más, which according to the video literally prints the latest headlines ON paper towels as they come out of the dispenser. They put a QR code on the sheets, and report a significant increase in visitors to their website from the novel hand wipes (which were made with a special ink that didn’t smear).

Fun AND functional? You bet!

See more of the details about the creatives behind this idea on Creativity.
(H/T PSFK)