MeUndies: Fighting Facebook’s Ad Guidelines With Sarcasm … And Winning

What if an underwear manufacturer finds that Facebook continually rejected its ads, which featured models wearing its underwear? When MeUndies was confronted with that very dilemma, it responded in a tongue-in-cheek fashion, and it found that its ads with images of stick figures actually delivered higher click-through rates.

MeUndiesStickFigureAd650What if an underwear manufacturer finds that Facebook continually rejected its ads, which featured models wearing its underwear? When MeUndies was confronted with that very dilemma, it responded in a tongue-in-cheek fashion, and it found that its ads with images of stick figures actually delivered higher click-through rates.

MeUndies said in an email to AllFacebook:

We have become increasingly frustrated with Facebook’s guidelines. We will have ads running for up to one week that perform well with some of our most vanilla imagery, and they eventually get taken down.

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