Metro Philadelphia Celebrates 10th Anniversary, Despite Odds

It was almost two years ago exactly (give or take a week) when speculation arose to whether Metro International would be able to sustain its free U.S. editions. Its New York, Boston, and Philadelphia titles had been hit especially hard, despite the amount of public transport available (commuters are considered to be free newspapers’ biggest audience). Said Will Bunch of The Philadelphia Daily News at the time:

“Perhaps the market is too divided — there are two good free weeklies here and the Daily News does a pretty good job retaining people willing to lay out 60 cents…I think they will find it very difficult to find a Philadelphia buyer, especially when they couldn’t make it work with a formula that’s been successful elsewhere.”

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