Metacafe Acquires Action Sports
Online video hub Metacafe has acquired Action Sports, a company that produces and streams live fringe sporting events on the Web.
At the center of the deal is Action Sports’ Go211.com, which showcases sports such as BMX, skateboarding and competitive blackjack. According to the analytics firm Compete, Go211’s audience peaked earlier this year at close to 2.7 million unique users, before landing at 1.5 million unique visitors in July.
According to sources, as a result of the Action Sports deal, Metacafe expects to double its revenue next year and reach profitability.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in