Messaging And Social App Use Tripled In 2013 [STATS]

Messaging And Social App Use Tripled In 2013 [STATS]

Use of social media and messaging apps grew 203 percent year-on-year in 2013, with overall app use rising 115 percent over the same period, reports Statista, citing data from Flurry Analytics.

Messaging and social apps finished first overall, ahead of utilities and productivity (+149 percent), music, media & entertainment (+78 percent) and lifestyle & shopping apps (+77 percent).

Messaging And Social App Use Tripled In 2013 [STATS]

Note that this chart refers to app openings, and not overall usage time (which likely explains the relatively low increase seen in games).

(Source: Statista.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in