Snapchat and Yo! Gaining Popularity With Publishers
Readers hate push notifications from apps, so many publishers are flocking to messaging apps to reach their audience.
On Sunday morning, the New York Times app sent out a strange, non-urgent push notification that had media professionals snarking over their coffee. Push notifications from apps are annoying, but text messages aren’t. It’s all in our heads, because they’re basically doing the same thing: interrupting our day with an important message.
I’m glad @NYTNow experiments with notifications. But non-urgent, general NYT headlines are frustrating interruptions. pic.twitter.com/KMiLFcBGaL
— Andrew Losowsky (@losowsky) November 2, 2014
I send push notifications all the time they are just called texts though.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in