Merlin Media Looks to Regain its Prior Identity at 101.9

That didn’t take long.

As we continue with the dream, or nightmare theme, that was FM News 101.9/WEMP, there’s word that Merlin Media, not surprisingly, is ready sever ties with its call letters. FishbowlNY has learned that Merlin has re-registered for the WRXP calls.

Those call letters would bring the dial position full circle with Alternative Rock, except not under Emmis’ ownership this time. A source tell us the “Back to the Future” moment won’t end with the call letters, as the company s considering “possibly bringing back some of the old staff.”

On Tuesday, Merlin ended its attempt at FM News after just 11 months and atrocious ratings, with New

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