Merlin Media Hires Veteran Radio Programmer Pete Salant

Merlin Media is taking another step toward the future.

Accomplished radio programmer Pete Salant has joined Merlin Media in an unspecified programming role, sources with knowledge of the information tell FishbowlNY. 

Salant made a name for himself as the program director and operations manager of WYNY from 1980 to 1983.  

Salant reteams with his former NBC boss–then-FM radio division executive VP Walter Sabo, now the Merlin Media chief operating officer.  While at 30 Rock, Salant led the team that pioneered the Adult Contemporary music format at WYNY, which climbed from number 22 to number one in Adults during Salant’s first six months.

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