Merging Exchanges Crowdsource Name Ideas
Deutsche Boerse and the New York Stock Exchange today launched a crowdsourcing initiative to decide on the name of the new, combined exchange. A nod to trendy creative techniques, the exercise also looks like a bid to calm concerns over whether the U.S. city will be dropped from the institution’s title.
With the assistance of marketing powerhouse Interbrand, the two companies are turning to their 6,000-strong combined workforces for ideas on what to call the joint organization, inviting them to submit potential monikers through digital suggestion boxes set up by D Boerse and NYSE Euronext, respectively.
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