Meredith Repositions Marketing Approach, Debuts New Logo
Meredith Corp., which publishes magazines like Better Homes and Gardens, Parents and Family Circle, has unveiled a new marketing approach that emphasizes the company’s strength as a media and marketing company, not just a magazine publisher.
Starting today, Meredith will call its publishing properties and their related interactive sides the National Media Brands, “to reflect their national scope and multi-platform distribution capabilities,” the company said. Meredith’s broadcasting properties will fall under the Local Media Brand heading, while the company’s cross-platform and custom marketing divisions, including Meredith Integrated Marketing, Meredith 360° and Meredith Video Solutions, will be called Marketing Solutions.
“Through
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