Meredith Corp., which in the midst of a rebranding effort, announced yesterday that it has promoted Andy Sareyan to chief brand officer of the company’s National Media Group.
In addition to his new role, Sareyan, who joined the company three years ago, will remain president of Better Homes and Gardens and an executive VP of the media group.
“In addition to overseeing Consumer Marketing, Sareyan will supervise the continued expansion of Meredith’s consumer marketing activities to online platforms,” the company explained. He’ll also be in charge of Meredith’s consumer database, which is one of the largest in the country, while maintaining oversight of the More, ReadyMade and Family Circle brands.
Full release after the jump
MEREDITH CORPORATION PROMOTES ANDY SAREYAN TO Chief Brand Officer of the National Media Group
NEW YORK, N.Y. (August 19, 2009) — Meredith Corporation, the nation’s leading media and marketing company serving women, announced today that Andy Sareyan has been promoted to Chief Brand Officer of the National Media Group.
In this expanded role, Sareyan will remain President of Better Homes and Gardens and an Executive Vice President of the Group. He will continue to report Jack Griffin, President, Meredith National Media Group.
“Since joining Meredith over three years ago, Andy has demonstrated success and acumen in leveraging our brands and marketing expertise for consumer and advertiser growth,” says Griffin. “This is best reflected by the expansion of the Better Homes and Gardens brand under his leadership. During this period Better Homes and Gardens has formalized several new relationships that have expanded both the consumer footprint of the brand as well as its financial performance.”
Saryan’s achievements include recognition of Better Homes and Gardens as “Magazine of the Year” by Advertising Age and #1 on Adweek Media’s “Magazine Brand Leaders” list, enhanced editorial across the brand enterprise, as well as a strong, diversified growth in advertising performance, categories and market share.
“Andy has successfully partnered with the Corporate Development team to accelerate the growth of the Better Homes and Gardens brand and set a new standard for print-based brand strategy and expansion,” adds Griffin. “In addition to establishing BHG as an anchor brand for Walmart’s home category, they have forged valuable new relationships with Realogy in real estate services, with Universal Furniture for home furnishings, with ServiceMagic.com in consumer home services and with Serta Mattresses, among others.”
In his expanded role, Sareyan’s responsibilities will continue to include managing brand development and consumer product initiatives for key National Media Group properties. He will also work with Corporate Development on Meredith’s International Brand development activities and will supervise Newsstand. In addition to overseeing Consumer Marketing, Sareyan will supervise the continued expansion of Meredith’s consumer marketing activities to online platforms. He will also be responsible for augmenting and enhancing Meredith’s consumer database, one of the largest in the United States. He will continue oversight for More, ReadyMade, and Family Circle brands. Family Circle recently published the largest issue in its 75 year history and is one of the top performing magazines in 2009.
Before joining Meredith Corporation, Sareyan spent 18 years at Time Inc., in a number of key leadership roles including president of Entertainment Weekly, president of The Parenting Group, founding publisher of Real Simple, and associate publisher of InStyle.
Sareyan, 49, graduated summa cum laude with a degree in Economics from Middlebury College and earned his MBA from Stanford University. He lives in Greenwich, Conn. with his family and is based out of Meredithâ€™s New York offices.