Meredith Preps Two Woman-centric Sites
Looking to beef up its digital offerings, mass magazine publisher Meredith Corp. is prepping two new Web sites for women.
One is Recipe.com, a food portal from Meredith’s Better Homes and Gardens Network that recently launched in beta. It will go up against a buffet of established sites for home cooks (including similar-sounding ones like Reader’s Digest Association’s Allrecipes.com and Time Inc.’s Myrecipes.com), but Meredith says its site will set itself apart through the use of a new search technology that will find the best recipes from food magazines, cookbooks, chefs and food companies.
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