Meredith Makes Big Sales Hire in Ad Slump
Shuffling comes in wake of Andy Sareyan's exit
Mass women’s brands publisher Meredith brought in Dick Porter in a new, supercharged sales role, a move that comes at a time when the company has seen ad sales soften as consumer packaged goods advertisers have sliced spending.
As evp and president of media sales, Porter will oversee print and digital as well as Meredith 360, the company’s client-focused sales arm. Porter most recently was CEO of Publishing Group of America; before that, he was publisher of Prevention, Reader’s Digest, and TV Guide.
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