Meredith Kopit Levien Moves Up to COO While Product and Tech EVP Kinsey Wilson Is Out in NYT Reorg

Kopit Levien will now oversee advertising, product and design, audience and product development

The New York Times has promoted Meredith Kopit Levien to executive vice president and chief operating officer, a promotion that places advertising, product and design, audience, branding, revenue and NYT Beta, NYT’s product development arm, under her purview. The promotion also represents a reorganization of New York Times’ digital departments, one that phased out the role of executive vice president, product and technology, which had been held by Kinsey Wilson.

In announcing Kopit Levien’s promotion, president and CEO Mark Thompson called her a “force of nature who has already transformed our advertising and marketing departments,” in a statement. “As COO, she will have the task of leading and coordinating our digital operations, from audience identification and brand marketing, to product innovation and development, to monetization. Meredith combines great strategic insight and a profound commitment to The Times’s journalistic mission with a spectacular track record of building digital teams and businesses.”

Kopit Levien has been with the Times since 2013, joining as evp of advertising before taking on the role of chief revenue officer in 2015. Prior to joining the Times, she had been at Forbes Media for half a decade, serving as chief revenue officer before her departure to the Times.

Wilson, declining to take another role in the organization, will be leaving, but will maintain an advisory relationship with Times leadership on on digital developments and the publication’s audio expansion.

“I am profoundly grateful to him for his vision, his immense expertise and his creativity. Kinsey played a key part in the development of podcasting at the company and the launch of The Daily, our wildly popular audio report. I am delighted he has agreed to stay on as an advisor,” said Thompson.

Wilson joined the Times in February 2015, in a newsroom role as editor for strategy and innovation, but was promoted a month later to evp, product and technology, reporting to Thompson and executive editor Dean Baquet.

“The company’s initial plan was to appoint an executive vice president who would work as a partner to Kinsey in his newsroom role,” said Thompson and Baquet at the time. “Since early February, though, as Kinsey has become a key contributor and grasped the challenges and opportunities of our digital transformation, we have become convinced that unifying these responsibilities under his leadership makes better sense and offers us an opportunity to accelerate the progress that is already underway.”

The reorganization splits product and tech, with the former folded into operations and the latter, along with data, directly reporting to Thompson.